R/GA - Lean Experience Stack
Associate Creative Director - R/GA Tokyo This film branded the Lean Experience Stack enterprise solution for R/GA. I created the visual concept, motion design, and directed the film.
The challenge was how to make the dense topic of optimization and technology implementation relatable to a wider audience. I opted for a typographical solution to keep the pace moving and a mix of live action and 3D motion design to illustrate the ideas.
The challenge was how to make the dense topic of optimization and technology implementation relatable to a wider audience. I opted for a typographical solution to keep the pace moving and a mix of live action and 3D motion design to illustrate the ideas.
Film
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-01
Frames
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My Role
Creative Director / Designer / Director
Creative Director / Designer / Director
Credits
Niklas Lilja ECD - story / LES concept
Anthony Baker ETD - story / LES concept
Abe Chuang - script
Niklas Lilja ECD - story / LES concept
Anthony Baker ETD - story / LES concept
Abe Chuang - script