P&G - Branding Film
Art DirectorWhat if “green” could be simple again was the ask? The opposite was true for the complex CG side of this this direction in working out all of the crayon sketches that appear in 3D perspective. It was a balancing act between how much detail to reveal in the objects while keeping the crayon sketch simple, as if drawn by hand.
Film
-01
-01
My Role
Art Direction / Motion Design
Art Direction / Motion Design
Credits
Trollback & Co.
Trollback & Co.